SaaS Growth Marketing: Everything you need to know in 2023
Growth Marketing is not just about getting more traffic to your website. It is not just about getting more sales either. It is a tool that helps you grow your business sustainably , creating value for customers and making them happy.
You can find growth tactics in many places: SEO, email marketing, social media, content, etc.
But when we talk about growth marketing as a whole, we are referring to the entire strategy of how to improve your product or service, focusing on customer acquisition and retention instead of focusing solely on sales (as traditional marketing does).
Why do SaaS do Growth Marketing?
This question is like the chicken and the egg conundrum. If you have a product that people are willing to pay for and enjoy using, the problem won’t be growth, but marketing. What’s the point of having millions of users if they don’t pay?
So why do SaaS companies continue to invest in growth marketing? The answer is simple: because they want more. And we’re south africa email list 4 million contact leads not just talking about more customers, but also better customers (and yes, they are two different things).
Companies want more good customers, who stay long enough for LTV > CAC , that is, for the Lifetime Value to be greater than the Customer Acquisition Cost.
What is Growth Marketing?
The reason it’s so important for SaaS companies to focus on getting better customers is because it allows them to scale faster while spending less money on customer acquisition.
This means there characteristics of paternalistic leadership and its business application will be more room for growth within your own walls, as you will be able to hire new employees without needing an influx of cash from outside investors every time someone joins your team.
What is the difference between Growth Marketing and Growth Hacking?
Growth marketing is a long-term strategy to grow your business . It’s about understanding your customer and offering them china lists what they need instead of what you want to sell them.
Growth hackers focus more on executing a specific tactic to achieve results quickly , but growth hacking is not an overarching strategy to grow a business in the long term.
How to do Growth Marketing in your SaaS? 5 key points.