Influencer Marketing Strategy: The Key to Success on Social Media

The ultimate goal is to get people to like the product or service that is being promoted through the influencer.

What is an influencer?

Influencers are people with a large number of followers . On their social networks, who have become true opinion leaders . And have the ability to influence .  sri lanka telemarketing The purchasing decisions of their followers. Although anyone on social networks can become . An influencer, they are usually associated . With those who work in the fields of fashion, makeup . Travel or gastronomy, among others.

Definition of influencer

The definition of an influencer is based on their ability to influence the opinion of their followers , generating trust and credibility in what they say. Unlike other forms of advertising, influencers do not need to be overly promotional to get the message across to the public.

They generally have an aspirational lifestyle and focus on showcasing products and services that fit into it, so that consumers are attracted to what they propose.

Types of influencers

We can classify influencers into three categories: celebrities, influencers and micro-influencers.

Celebrities: They are famous and recognized people around the world, such as actors, musicians or athletes.

Influencers: these are people who have become popular management errors when making decisions: paralysis by analysis  . On social media thanks to their content, although they do not have . The international recognition of celebrities.

Micro-influencers: these are people who have . A smaller number of followers, between 1,000 and 100,000, but . They have a closer relationship . With their community of followers and tend to have . A more engaged and loyal audience.

Characteristics of an influencer

In addition to their number of followers, telemarketing forum  an influencer must have other characteristics to be effective in a marketing campaign.

• Brand affinity: It is important that the influencer shares the brand’s values ​​and identifies with it, so that the message is coherent and credible.
• Specific audience: The influencer must have a specific audience that they can reach with the brand’s message.
• Experience in the sector: If the influencer has experience in the sector in which they work, this can add extra value to the campaign and generate more trust in the public.
• Credibility: The influencer’s credibility is key to ensuring that the message reaches their audience and interaction is generated.