Digital gifts can be easily scaled

There are a couple of unavoidable limitations of physical gifts that you should be aware of from the start. First, you need to have your customers’ up-to-date mailing addresses. This could be a challenge as more and more businesses interact with customers primarily through in-house sales teams and digital channels like email. Especially considering that due to  social distancing efforts  , many businesses don’t even have a physical office anymore. Second, if you have global customers, sending physical gifts to customers outside of your home country can be costly. In such situations, digital gifts, which we’ll discuss in the next section, is a much more viable option.

Give eGift Cards and eDonations 

Digital gifts, such as eGift Cards and eDonations, give marketers a much faster, easier, and more efficient way to spread holiday cheer. Interesting and thoughtful eGift Cards are available in virtually every category, including holiday favorites: shopping, dining, music, and entertainment. And it’s possible to purchase eGift Cards from the likes of Amazon and Apple for as little as $5. This variety of options and flexibility means you can find gifts to match a variety of different gift-giving goals and budgets.

And sent to thousands of customers using a marketing automation tool like Hubspot  . You can make the gifting experience memorable by customizing email and landing pages with your own branding and creative messaging. You can even use tracking to have sales reps call the customer when they claim their gift. This gives your sales team a valuable opportunity to nurture relationships.

If you’re not sure what your customers actually want, digital gifting services allow you to set up a selection of gifts and donations. Your customers algeria telemarketing can choose the gift they love. Or, if they prefer, they can donate the value of their gift to a charity of their choice.

Electronic delivery means there is  less room for error compared to physical delivery.  And you don’t have to worry about delivery times and shipping times. Plus, e-gifts like international gift cards or virtual Visa gift cards enable you to send e-gifts to customers around the world just as easily and quickly. Your recipients will appreciate the security and ease of use of your digital gifts.

Aligning holiday gifts with your ABM strategy 

If you’re running an ABM strategy , you’ve already identified your high-value potential accounts. ABM makes giveaways highly targeted and effective. You can use each of the above programs based on where your ABM accounts are inclusive leadership and diversity: new business perspectives in the buyer’s journey. Further segment your ABM list into “top of the funnel” leads, ABM prospects with active opportunities, and high-value ABM customers you want to convert into larger accounts .

For “top of the funnel” ABM prospects, provide helpful content. Content giveaways will help you build credibility with leads that are at the top of the funnel. For ABM prospects with active opportunities, create more engagement and excitement mobile number list with e-gift cards. These customers have already taken a little time to get to know your company and you, and you want to thank them with e-gifts. You can even  attach specific content, like ebooks, to your e-gifts.  For high-value ABM customers you’re trying to convert into larger accounts, send custom merchandise. Custom merchandise will be memorable and promote goodwill that you can leverage as you nurture those accounts.

The holidays are a unique, once-a-year opportunity to  improve customer relationships by showing appreciation.  You can make the most of this opportunity by running a holiday gifting program. Running a holiday program doesn’t have to be onerous and time-consuming. Use the three programs outlined above to create your own holiday gifting program that can be executed quickly, efficiently, and with a significant impact.