Sales funnels have evolved, have you heard?

The customer-driven cycle model brings all of these factors together. By removing the interferences that come from your internal processes, you can get the wheel turning and grow faster. Most importantly, when you combine it with the inbound methodologyThe wheel model reveals the importance of customer experience. The delight stage powers the attraction stage of the inbound methodology because it is clear that the way you treat your customers affects the opinions that prospects hear about your company.

Simply put, the customer-driven cycle provides a more complete picture of where your business is growing the fastest, revealing the greatest opportunities.

What is the customer-based cycle?

Unlike the marketing funnel, the customer-driven cycle has the ability to accumulate and release energy, and this is very important when designing a business strategy. James Watt created this model in the form of a wheel. The amount of energy it stores depends on the speed at which it spins, the friction or interference it encounters, and its size.

This energy is especially useful when considering Sales funnels how customers can drive growth for your business.

Consider this: What happens to customers in the funnel? They are nothing more than the result. All the energy you put into acquiring a customer is australia telemarketing wasted and you are back to square one.

With the customer-driven cycle, we leverage the momentum of a satisfied customer to drive referrals and repeat sales. Basically, your business goes round and round.

When you see your business as a cycle and not a funnel, you make different decisions and modify your strategy. To illustrate this concept, we will first explain how this wheel works.

How it works

As we mentioned before, the amount of energy or momentum that the customer-based cycle wheel contains depends on three aspects.

 

The most successful companies adapt their business strategies to address these three factors. The speed of the wheel increases when you apply force female leadership: discover its business benefits to the areas that have the greatest impact, such as the customer service team. By focusing Sales funnels on how you can help your customers achieve success, they will be more likely to pass on their achievements to other potential customers.

Remember that every business is different

And how you design your customer-driven cycle depends on your business model. Find out which teams and areas in your business have the greatest impact on growth. Customize your customer-driven cycle around that information and strengthen those areas.

As you apply power to the cycle wheel, you also need to make sure that nothing gets in the way – that is, you need to remove interference from your business strategy. To do this, you can analyze how your company’s teams are set up, why customers belize lists are being lost, and where prospects get stuck in the buyer’s journey. Are all your teams aligned, or do they each operate in isolation? Are your pricing clear, or riddled with confusing charges? Do you allow prospects to connect with your company whenever, wherever, and however they want, or are they forced to follow rigorous processes?

The faster you go and the less friction, the more promoters you will have for your business, and these are the ones who will make the customer-based wheel grow.