New Kinect applications in the area of Marketing
Two new virtual shop window projects use area of the Kinect motion detection system to make life easier for consumers. With these two new projects, users will be able to spend a day shopping without even having to try on a product physically, or they will be able to consult the catalogue of that same store using gestures through the shop window.
These two projects were present this week at the 2nd Kinect Effect Inspiration and Networking Meeting, held by Microsoft in Madrid. At the event, several companies and associations from the world of health, ucation, marketing and tourism have demonstrat that Kinect is not only suitable for leisure in the home.
In terms of marketing, the Kinect
Effect event has includ the participation of the ESNE university school of design and the Tesys company, which have shown virtual shop windows thanks to Kinect.
First of all, ESNE has shown its Kinect Virtual laos email list 75226 contact leads Dressing Room project. Given the nes of today’s society, tailor-made solutions are requir, and the time factor is very important. Online shopping for clothes has the major drawback of not allowing you to try on different garments, and there is still some rejection of the use of this online practice by some users.
This project aims to meet these nes, both in a physical store and in users’ homes. In the words of the director of the degree in video game design and development at ESNE, Daniel Parente, it is about bringing fashion and technology together.
Thus, at the point of sale, users will be able to stand in front of a vertical screen that shows the customer’s body thanks to Kinect and the user will see how the chosen garment fits. If the user wants to make their purchases online, this same system can be us in homes that have Kinect.
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The second project comes from the aleart news company Tesys. This company has present the virtual shop window TShop, a project in which users will not have to go into the store and pick up a catalogue from the latest season, wait for it to arrive by mail or view it on the Internet. Every time they pass by their favourite store they will be able to see what’s new that week.