Deepening the competition brand situation analysis

The first thing is to get all the data about our products. How much they sell, where they sell. What consumers are like by age range, what hours, days and months of the year they buy from us… In digital marketing for cosmetics we have tools that offer us this information in a very detail way.

The cosmetics market is particularly dynamic and there are dominican republic email list 556912 contact leads many Establishments and brands competing in it. We must analyse their strengths and weaknesses. Know everything about the perception of aspects such as the logo, its star products.

Let’s pay special attention to packaging

Packaging in cosmetic products (link post packaging cosmetics) plays an essential role. The packaging in which we are going to present our product will determine. And a lot, the purchase . We have to do all kinds of analysis and market studies and assess. How one design or another, one color or another, can affect the purchase decision. The development of the packaging and the way in which we will place it in physical establishments or in online stores must have a special section in our marketing plan for a cosmetics company.

Let’s value the nes of our potential clients

Conducting qualitative and quantitative market research can eurocloud spain awards the four best spanish cloud projects of 2012 help us understand how consumers perceive our competitors’ main products and ourselves, and compare them with each other. It is also the first step in implementing strategies that will give us a better image and make us stand out .

Once these concepts are known, it is time to decide which strategies america email list can help us to retain the user who has bought from us and attract the attention of those who do not know us. It is important that we develop at least differentiation , positioning, loyalty and product development strategies. We must specify what our action plan consists of and what its cost will be.