One of the most important aspects when developing

ECommerce strategy is setting the price of products. There is more and more competition and this makes it necessary to carry. Out an in-depth study of prices and establish multiple tactics to deal with different situations. Specifically, this is what dynamic pricing strategies consist of. Below, we will discuss how to establish a dynamic pricing strategy for your online store.

What is dynamic pricing?

A strategy bas on dynamic pricing consists of establishing djibouti email list 20611 contact leads a price that changes bas on the evolution of different parameters establish by the sellers themselves. In this way, prices are adjust to changes in the supply and demand of a product in real time . Other factors besides demand may be the actions carri out by the competition or also the company’s own internal decisions.

The first benefit we want to highlight is the flexibility that this type of strategy offers in terms of setting a price and selling the product. Dynamic pricing favors brand value since different prices can be establish bas on a basic price and changes can be made to it at certain times.

Dynamic pricing strategy in an eCommerce

More and more companies are orienting their business what precautions should be taken to ensure ethics in the use of ai in marketing model towards the customer. In this way, brands are able to identify their nes and therefore, establish strategies bas on each of these. There are different types of dynamic pricing strategies to be able to adapt to the experience of our user:

Segment pricing
The aim of the segment pricing strategy is to aob directory cover the largest possible market share. To do this, different differentiating prices must be establish taking into account the value of the product.