Google Smart Shopping Campaigns

Introduced a chatbot via Facebook Messenger to resolve all of its users’ queries. After seeing the high conversion rate, they decided to incorporate machine learning in 2016 to further improve the user experience. In this way, users themselves could make their flight purchases or make any other enquiries through this chatbot.

Google is currently one of the most

Important search engines, and in addition to being finland email list 919532 contact leads able to perform searches, it also offers numerous tools for companies. Among these, we can find Google Smart Shopping. For many, this tool is totally unknown, which is why we want to discuss below what it is, what it is used for and how it works. Through Google Smart Shopping you can create great advertising campaigns, so if you want to promote your company, we recommend that you continue reading.

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What is Google Smart?

Around 2018, Google launched the possibility of corporate social responsibility, more than just sustainability and fair trade policies creating campaigns using its new Google Smart Shopping tool. Through these, Google allows us to create Google Ads campaigns combining standard Shopping campaigns and display remarketing campaigns.

Google Smart Shopping uses machine learning to help america email list us optimize each of our campaigns. Through this optimization, we will achieve a higher conversion rate and, as a result, expand coverage.