The problem occurs when the focus
We say this because this digital marketing service from Amazon allows us to place our featur advertising both in the enormous cosmos of products that is Amazon, and outside of it. In other words, it is not limit exclusively to the website of the company found by Jeff Bezos.
In the first case including advertising on
Amazon, we will access a type of user who is interest in list of chile consumer email purchasing an item on the platform, that is, has actively access it. Very likely, given that Amazon Advertising for eCommerce defines the target bas on the customer’s interests, they will be attract to our product or service.
But Amazon Advertising also has Amazon DSP , which allows our advertising to appear in places on the Internet outside of Amazon. What’s so special about it? Amazon has a lot of information from users’ browsing, so with this service it will be able to place our advertising in the most appropriate spaces for our potential client.
How Amazon Advertising can help
Amazon Advertising for eCommerce offers a wide variety of options esker revenues grow 14% in the first half of 2012 to give your brand visibility. To find out which are the main formats and how to advertise on Amazon, take a look at the options we present below.
-Sponsor brands . Directly relat to brands, keywords guinea lists and user searches. They are bas on a bidding process and the brand that wins is the one at the top of the page.