According to Emarketer: Google, Facebook and Twitter drive the growth of the mobile advertising market
Google’s U.S. mobile advertising drive the revenue will reach an estimat $4 billion (3.039 billion euros) next year, while Facebook’s nascent mobile advertising business will double in 2013, according to a new study by eMarketer.
Marketers are increasing spending on ads that reach consumers via their smartphones and tablets at a much faster pace than expect, eMarketer said Monday.
The firm said it expects total mobile advertising spending in the Unit States in 2012 to rise 180 percent year-on-year to more than $4 billion, a sharp revision from its September forecast of $2.61 billion.
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GOOGLE
Google’s Internet search engine is expect to ireland email list 1.4 million contact leads remain the largest player in the market for the foreseeable future, with revenues of $6.33 billion (4.809 billion euros) in 2014, according to eMarketer projections.
Google’s revenue from mobile advertising is expect to rise by nearly 84 percent in 2013 to $3.98 billion (3.023 billion euros).
FACEBOOK
Facebook’s mobile advertising revenue will total $339.3 million in 2012 and rise to $851.4 million in 2013, eMarketer said. The company’s figures are bas on an analysis of data from research firms, investment banks and “other sources” on advertising revenue, ad impressions and prices.
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