This year, Amazon has made public its figures in Spain for the first time, corresponding to 2020. And the truth is that the data is surprising. The eCommerce giant closed last year with revenues of 5.4 billion euros , supported by a business model that incorporates millions of products. Which also means that it is…
It is always good to learn from those who do it best. And when it comes to customer loyalty, there are brands that have been true masters, original, and with excellent results. We present several examples of successful loyalty strategies. managed to combine several strategies that have boosted customer loyalty. To offer Wi-Fi in their…
We said that competition never stops growing. Every day, the business offering increases. And the best way to differentiate ourselves is to make the user feel that he is special, that we are interested in him. The consumer has to feel that the brand speaks directly to him, that he has a personalized treatment. The…
Attracting new customers through advertising or marketing is significantly more expensive than applying loyalty strategies. The explanation is very simple: to make ourselves known we have a much larger target audience and we have to carry out global campaigns that, in many cases, do not give results. Among the people who already know us, the…
How many times have we heard that “the hard part is not getting there, but staying there”. Well, the same thing happens in commerce. It is possible that a user comes to us by chance, that a comment on a social network caught their attention , that they were suc by a promotion or that…
Contact reactivation is a key strategy in email marketing that seeks to reinvigorate the relationship with inactive subscribers or those who have shown little interest in your previous campaigns. These contacts may have potential, but they need a nudge to re-engage with your brand. In this article, we will guide you through the steps to…
A business plan for a clothing store must be linked to the start-up of the business and also to the medium and long term . You must be clear, of course, about what you want to achieve in the first year. But you must also make an analysis of when you think the business will…
The constant evolution of technology and the growing influence of artificial intelligence (AI) raise questions about the future of various industries, including marketing. AI has proven its ability to automate tasks, analyze data, and improve efficiency. However, is it possible for this technology to reach the point where it can completely replace marketing professionals? Let’s…
You will meet many entrepreneurs who have proposed a business model similar to yours. Get all the data you can and repeat the SWOT analysis on each one of them. Explore their weaknesses and try to make room for yourself in those aspects in which companies in the sector are weaker. Also explore the consumer…
Starting a business focus on the textile sector requires a lot of prior work. There is a lot of competition and management and financing nes are also considerable. On the other hand, if we create a differentiat and well-structur model, the profitability can be very high. The first thing you should do to assess the…
In the ever-evolving world of marketing, artificial intelligence (AI) has emerged as a powerful tool that drives campaign efficiency and effectiveness. AI’s ability to analyze vast amounts of data, identify patterns, and adapt in real-time has revolutionized the way businesses reach out to their target audiences. As marketing strategies evolve, it is essential to explore…
To supplement your resources, in addition to the usual loans and access to private investors, it is always advisable to turn to the subsidies and financing aid for entrepreneurs offered by the Government, the autonomous communities or the city council where you are located. Build an eye-catching website Nowadays, the Internet is essential, whether or…