B Corporations, or how to change the system from its very epicenter

It is clear that public administrations how to change and NGOs are necessary for the development of a balanc and prosperous society, however their work is not sufficient.

We are all actors in this society in which we live and although what we call “the markets” seem to monopolize all the attention, small and mium-siz companies could become one of the most powerful tools to improve or even change things.

B Corporations and Certifi B Corps

In the Unit States, there is more and more list of french consumer email talk about B Corporations. These are seemingly ideal businesses, where “you make money by doing good des at the same time.” In Uncle Sam’s country, B Lab was creat , a company that grants certifications to these businesses, giving them the add value of trust and differentiation for consumers and other social actors. However, we can ask ourselves: what are their requirements? And does this recognition really add value to the business in question and to the consumer, or is it just another way of tricking us?

The first thing that B Lab clarifies and emphasizes is the difference between a Certifi B Corp and a Benefit Corporation, although both are often call B Corps. In the Unit States, a Benefit Corporation has a legal status grant by the State. On the other hand, the Certifi B Corp seal is grant by B Lab. In order to benefit from its services and support, the non-profit company demands high standards of global behavior. In short, certifi companies must comply with exhaustive and transparent requirements for social and environmental behavior, as well as legal responsibilities and constitute a sustainable business.

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Aim for profound change

B Lab aims to foster the b2b communication and marketing: how to achieve results? formation of a new    industry by helping entrepreneurs and investors become B Corporations. To do this, it is adb directory important to consider a paradigm shift, refining what is understood as “business success” and using the power of your business to solve social and environmental problems.

To begin the process, the nonprofit believes that companies aspiring to become B Corporations ne to embrace four fundamental truths: