We were saying that we are surround by beauty products and that if we want to make our brand stand out, we ne to develop a marketing plan for a specific cosmetics company. But let’s start at the beginning. What exactly is a marketing plan? Let’s start by pointing out that this Is one of…
And Oscar Wilde already said it: “Beauty is far superior to genius.” Why? Simply “because it needs no explanation.” It is normal, then, that we fight to always keep it on point. Of course we do not want to be superficial. We know that there are as many beauties as there are people and the…
Analyze the market for influencers who can help us sell more. Cosmetics is one of the sectors in which interaction with social media influencers most influences purchasing decisions . A marketing plan for a cosmetics company must know the impact of these influencers, analyse which ones may be more suitable for our brand based on…
On the part of those who access it. In addition, it is common for it to involve. A time commitment that prevents it from being compatible with work performance. That allows access to economic income. Therefore, when we think about how to attract students. It is important to offer payment facilities that allow this investment…
It is important to research keywords that have a significant search volume and that direct people who search for them on Google to our educational center and its training. In addition, we must create specific content for this type of keywords, either in blog format (informative) or in a more commercial format. Understanding this maxim…
To such an extent does this recruitment process determine the success of an ucational business that there is a branch of marketing whose main task is to optimize how to recruit students. This is call ucational marketing and it takes into account a nuance that is not usual in other types of services. The potential…
You ne to think about what a user is interest in when searching for an item like the one you sell, always using simple language that includes keywords. Describe the product’s features, what it’s us for, how it works, and how it’s different from similar items from competitors. The more positive reviews you have, the…
No one will reach your website, no matter how well written the descriptions are. We will briefly summarize the most important aspects that you must take into account so that your product descriptions website is positioned correctly. Facebook is the main network for contacting parents, as it is the one used by older people. It…
Delve into the benefits that the purchase will bring to the consumer’s daily life Every purchase is an experience and when we sell a product in a description, we must emphasize why it will improve the customer’s life, how it will help them in their daily lives, and what experiential benefits it brings. Remember that…
Sometimes, product descriptions in an eCommerce store are not given enough importance. And that is a huge mistake. Those few lines are the equivalent of the salesperson who sells us an item when we go to a physical store. Their way of telling us about the benefits of the chosen product and their ability to…
We are what we show ourselves to be, that’s clear. But if they don’t know us yet, we have to know how to describe ourselves, to interest the person in front of us. Basically, that’s what we do, for example, when we go to a job interview: we describe what our skills are, how we…
But for this to happen, for customers to reach our products, we need to position ourselves. One way is to pay to be in the top spots. Amazon, in case you didn’t know, also has its own platform where you can advertise. The other way, which is what we’re going to delve into today, is…