A business model is more than just what a company wants and can do. It is a matrix that studies and understands the context and competition in which your organization operates. And the 5 Forces analysis is the tool to define it. This is a fundamental exercise for the viability of a business. Therefore, we…
In the world of Inbound Marketing, form creation tools have gain new momentum because these information funnels represent a decisive moment in attracting and converting prospects. Forms are a repository through which clients allow us to get to know them through their personal data, among other possibilities that are beneficial for any business. We have…
PaaS products are a set of services in which a third party creates a cloud-bas application software platform that enables developers and business users to build and deploy applications to provide tools that improve productivity. Because it is a solution for implementing applications without having a local infrastructure, it becomes a service that is increasingly…
Digital communication and technological tools are here to stay, and with them come changes in the education sector to offer new learning and study methods. Educating through different communication tools is a window for the expansion of knowledge, achieving participation in the social and media environment to continue the training of professionals. To learn more…
Cloud computing software is one of the most functional alternatives for any type of company: it offers decentraliz solutions for the different stages of their production process: from office automation to Internet of Things solutions. One of the tasks that benefits from this modality is Content Marketing. How can you use cloud computing to implement…
One of the consequences of the Covid pandemic that isolated us between 2020 and 2021 was Fintech trends , a new niche that brings together and strengthens two industries: financial and technological. Fintechs are companies that provide financial services of all kinds (from savings accounts to investment portfolios). Their particularity is that part or all…
Crypto marketing has made these assets the hope of those who want quick ways to increase their profits away from the restrictions of traditional currency markets and official investment mechanisms. Bitcoin, Blockchain platforms and NFTs are already part of the tools of any diversifi portfolio that takes advantage of the facilities that Web 3.0 offers…
Marketing professionals perform various SaaS Framework activities online that involve the use of multiple devices and communication channels (search engines, social networks, among others). For this reason, the PaaS Framework is a solution to improve organization and workflow. This framework facilitates the development of any marketing project so that its planning, execution and measurement are…
We live in a process of financial transformation: the digital SEO Privacy currency sector has emerged as a renewing, decentralized and inclusive force. This investment tool goes against the grain of the traditional stock market model. Therefore, it is not surprising that there are privacy policies for crypto ads. Linkedin bans them, Meta and Google…
The IaaS framework is a complete self-service where users can access different resources located in the cloud to use them in their companies or marketing strategies, in order to simplify and improve the productivity of various work processes. It is a complement to take a further step towards digitalization with the particularity that this process…
Introduction In this article, you’ll learn how to use digital marketing to sell your SaaS. You’ll discover that it’s an effective way to reach your target audience and how it can help build brand awareness and generate leads . How does Digital Marketing work in the SaaS model? One of the most powerful ways to…
Growth Marketing is not just about getting more traffic to your website. It is not just about getting more sales either. It is a tool that helps you grow your business sustainably , creating value for customers and making them happy. You can find growth tactics in many places: SEO, email marketing, social media, content,…