Corporate Social Responsibility, more than just sustainability and fair trade policies

Now that the London 2012 Olympic Games more than have come to an end, it is time, as they say, to take stock. It is not my aim to assess the opening and closing ceremonies, the quality of the television broadcast or the security of the Olympic venue. Rather, I would like to focus on a factor of great importance in such significant events with such a global impact: the image they project and the reputation they end up consolidating in the collective imagination.

There are still relatively few of us who pay attention to aspects such as the environment, human rights or social justice in relation to large-scale events such as the Games. But it is undoubtly a growing trend , which may end up having negative consequences for the image of the flagship sporting event.Watch sports live online

A few days after the Olympics end, I read a report that said they were the first “sustainable” Olympics in history thanks to some “eco” practices: the use of (“Olympic”) biofuels, sustainable buildings and fair trade products in the Olympic Village. Three things that deserve our applause. A ten in CSR. Apparently.

Our image of these Games may change if we study other types of news that have been emerging during the Games:

Sponsors in question

In an article by Compromiso RSE they talk list of jamaica consumer email about the criticism that several of the main sponsors of the Olympic event have receiv: “they do not represent the values ​​of the Games and use this platform as a tool to clean up their image ,” say the detractors.

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McDonald’s, which is also the driving force behind the biofuel initiative, has been criticis once again for promoting an unhealthy eating model. BP and the mining company Rio Tinto are consider to be highly polluting in emms 2022: get trained and inspired in 3 unique days of digital marketing their practices and are said to be in breach of workers’ rights.

But the most scandalous case, the one that has rais the most eyebrows, has been that of the chemical company Dow Chemical, the current owner of Union Carbide, responsible for the aob directory Bhopal (India) catastrophe in 1984, which is estimat to have kill some 25,000 people. Dow Chemical still refuses to hear any talk of compensation. Before the games, Amnesty International launch a petition to prevent the chemical company from sponsoring a sporting event of this calibre.