Customer Acquisition Cost: What is it and how to optimize it? + Examples

Would you like to optimize the marketing and sales budgets of your business or startup? If so, you need to know your Customer Acquisition Cost (CAC).

Every entrepreneur or business owner who wants to maximize the results of their marketing efforts should familiarize themselves with this metric.

What is Customer Acquisition Cost?

You must also learn to calculate and constantly optimize Customer Acquisition  tunisia consumer mobile number list it, since there are many external factors that could affect it.

Right now, advertisers are incurring higher costs when running ads on social platforms, such as Facebook and Instagram.

But the truth is that this upward trend has been strongly ev where can I learn more about how to implement ident in recent  v years, especially in the United States.

In 2018, the Cost Per Thousand (CPM) price on Facebook experienced a 122 cmo email list % increase, according to data from AdStage .

This metric measures the cost that an advertiser must pay for every thousand views that an ad receives on that platform.

At this time, it is imperative to take care of every last cent you invest in your advertising campaigns to position your messages, promote your new products or services, attract quality traffic or boost your conversions.

According to a HubSpot post , CAC is equal to the total sales and marketing costs you must incur to acquire new customers over a given period.

Let’s be honest: if your business doesn’t constantly attract new clients, it will be very difficult for it to grow or break through its potential turnover ceilings.

The more effective your prospecting and lead conversion strategies are, the more likely you are to optimize your CAC in the short, medium and long term.