Growth Marketing Framework: What it is and How to do it

In the world of SaaS, marketing your product is much more complicat than having a nice landing page. Today’s customers are smarter, have more options, and less time for you. To capture their attention and convert them into paying customers, you have to be creative when marketing your product. One way to do this is by using Growth Marketing Frameworks.

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What is a Growth Marketing Framework?
A Growth Marketing Framework is a framework for data-driven Growth Marketing. The goal of Growth Marketing Frameworks is to help SaaS improve their marketing efforts by prioritizing data-driven decision-making processes .

Why SaaS Use Growth Marketing Frameworks?

Here are some of the reasons why SaaS companies use Growth Marketing Frameworks:They help measure the singapore email list 1.6 million contact leads success of marketing efforts to strategically optimize them.

Checklist to create your own Growth Marketing Framework
Create your own Growth Marketing Framework. Use this checklist as a guide.

Create your own Growth Marketing Framework. Use this checklist as a guide.Each area of ​​the company also has annual, semi-annual and quarterly objectives, align with those of the company, which are the north to follow. The most important thing when defining your objectives is that they are challenging, but also achievable, measurable and quantifiable

Define objectives and key results (OKRs)

OKRs ( Objective Key Results ) are an excellent way to set goals. It is a methodology creat by Google transactional leadership: what it is and how to implement it in your company that thousands of companies began to adopt and which is explain in the book Measure What Matters by John Doerr (2017).

How to apply it? The first thing you should do is define your goals in a given time frame. SaaS companies usually define china lists annual, semi-annual and quarterly objectives, abbreviat as Y, S and Q for Year , Semester and Quarter in English. .