In the world of SaaS, marketing your product is much more complicat than having a nice landing page. Today’s customers are smarter, have more options, and less time for you. To capture their attention and convert them into paying customers, you have to be creative when marketing your product. One way to do this is…
Introduction You’ve heard about the benefits of Inbound Marketing and Growth Hacking , but you’re not sure how to apply them to your business. You might be wondering if there’s a difference between the two concepts, and there is! In this article we will explain what each technique consists of, how they work together and…
Introduction Selling software as a service is a way to generate recurring revenue from your solution, but only if you can convince the buyer to invest in your digital product. Each potential client requires a different approach, depending on their buyer journey or stage in the buyer’s journey. In this article, you will learn a…