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digital marketing for beginners

How to get quality leads online?

While it is possible to purchase databases to get leads more quickly, you should know that these contacts are most likely not familiar with your company and your offer, are not segmented according to your interests, and are more difficult to close because there has been no nurturing process in between. That’s why today’s marketers are employing…

15 Types of Affiliate Marketing Content to Create in 2024 (with examples)

hare as an affiliate marketer can make or break your career in this competitive industry. Affiliate content is strategic content created to promote a product or service in a style that engages with your website visitors in a way that generates conversions and clicks and drives sales. We know that the best type of content…

How to Start with Affiliate Marketing and Make Money (The Beginner’s Guide)

There’s a lot of money in the affiliate marketing industry. On average, you can earn $8,038 per month. An average ROI of $15 for every dollar invested in affiliate marketing is 1400%. So, how do you start with affiliate marketing from scratch? Building a profitable affiliate business as a beginner can be a challenge. In this…

Sales funnels have evolved, have you heard?

The customer-driven cycle model brings all of these factors together. By removing the interferences that come from your internal processes, you can get the wheel turning and grow faster. Most importantly, when you combine it with the inbound methodologyThe wheel model reveals the importance of customer experience. The delight stage powers the attraction stage of the…

What is Account-Based Experience (ABX)? The evolution of ABM

To win big accounts and deals, and when we say big, we mean the 20% of accounts that will generate 80% of our company’s turnover, B2B companies need to adopt an account entry strategy. We need to land and expand within them until we win the first deal, and then continue expanding to gain more…

Digital gifts can be easily scaled

There are a couple of unavoidable limitations of physical gifts that you should be aware of from the start. First, you need to have your customers’ up-to-date mailing addresses. This could be a challenge as more and more businesses interact with customers primarily through in-house sales teams and digital channels like email. Especially considering that…

How to run a holiday marketing program and align it with ABM

The holidays can be a stressful time for marketing teams tasked with executing company holiday gifting programs. The holiday season is an   unmissable  opportunity to recognize and thank customers, partners, and employees with gifts and rewards.  But managing holiday gifting programs is not for the faint of heart! There are recipient lists to make. Addresses to collect, and…

HubSpot CRM Webinar: Get to Know the Fastest Growing CRM Platform

Do you think CRM systems are only good for managing contacts? You’re wrong. HubSpot CRM has tools for your entire team and you can get started 100% free. We’ll tell you how this CRM makes your job easier. Access the webinar on demand   HubSpot, the perfect CRM platform for your entire company HubSpot’s CRM…

HubSpot Positions Itself as a Leader in Conversational Intelligence

HubSpot has been named a Leader in the “Conversational Intelligence” category by G2 (April 2023). G2 is a business software review website that helps businesses find the best software solutions for their needs. They use customer feedback and ratings to evaluate software, and their rankings are highly respected in the industry. HubSpot has been named a…