Anyone who works in sales knows that there are a great variety of myths in sales, and many prejudices formed about sales representatives. These are statements that many consider authentic axioms but that, in most cases, have nothing to do with reality. Here we are going to debunk the most common ones. The 5…
To win big accounts and deals, and when we say big, we mean the 20% of accounts that will generate 80% of our company’s turnover, B2B companies need to adopt an account entry strategy. We need to land and expand within them until we win the first deal, and then continue expanding to gain more…
There are a couple of unavoidable limitations of physical gifts that you should be aware of from the start. First, you need to have your customers’ up-to-date mailing addresses. This could be a challenge as more and more businesses interact with customers primarily through in-house sales teams and digital channels like email. Especially considering that…
The holidays can be a stressful time for marketing teams tasked with executing company holiday gifting programs. The holiday season is an unmissable opportunity to recognize and thank customers, partners, and employees with gifts and rewards. But managing holiday gifting programs is not for the faint of heart! There are recipient lists to make. Addresses to collect, and…
Do you think CRM systems are only good for managing contacts? You’re wrong. HubSpot CRM has tools for your entire team and you can get started 100% free. We’ll tell you how this CRM makes your job easier. Access the webinar on demand HubSpot, the perfect CRM platform for your entire company HubSpot’s CRM…
HubSpot has been named a Leader in the “Conversational Intelligence” category by G2 (April 2023). G2 is a business software review website that helps businesses find the best software solutions for their needs. They use customer feedback and ratings to evaluate software, and their rankings are highly respected in the industry. HubSpot has been named a…
Surveys are a valuable tool for gaining insight into customer satisfaction and improving the user experience. As businesses look to improve customer experience, customer satisfaction surveys have become a common tool. There are three main types of customer satisfaction surveys: CSAT, CES, and NPS . Each has a different focus and is used to measure different aspects…
Email marketing is a powerful communication Writing Compelling method when you want to make many people aware of or generate new conversations about your brand. But to take full advantage of its opportunities, it is necessary to write attractive email marketing subject lines. So, if you want to have direct communication with your audience and…
EMMS , the most popular online Digital Marketing train and inspir event in the Spanish-speaking world , is coming . This fifteenth ition of the conference series will take place on November 8, 9 and 10, 2022 online and free of charge, and Genwords is pleas to be a strategic partner of this important event….
A business model is more than just what a company wants and can do. It is a matrix that studies and understands the context and competition in which your organization operates. And the 5 Forces analysis is the tool to define it. This is a fundamental exercise for the viability of a business. Therefore, we…
In the world of Inbound Marketing, form creation tools have gain new momentum because these information funnels represent a decisive moment in attracting and converting prospects. Forms are a repository through which clients allow us to get to know them through their personal data, among other possibilities that are beneficial for any business. We have…
PaaS products are a set of services in which a third party creates a cloud-bas application software platform that enables developers and business users to build and deploy applications to provide tools that improve productivity. Because it is a solution for implementing applications without having a local infrastructure, it becomes a service that is increasingly…