Traditional demographic labels – age, gender and race – used to map out a marketing plan have lost their effectiveness today, posing both business challenges and opportunities. Audiences now inhabit the intersections of multiple identities . They may identify with different ethnic groups, have multiple nationalities, and belong to diverse communities. This complexity is due to factors…
If your company needs to grow its reputation, build loyalty among its B2B customers and attract even more, strategically planned B2B communication and marketing can be your best ally. What is B2B Marketing and how does it differ from B2C? Defining B2B and B2C: Key Differences B2B (Business to Business) marketing, taiwan telemarketing as opposed…
Business networking is a fundamental tool for the growth and development of any company. By creating and maintaining a network of Boost your business professional contacts, companies can access new job opportunities, create solid professional links and generate synergies with other market players. In this article, we will explore the importance of business networking and…
If you’re looking for sponsors for your event without a map, it can be difficult to know where to start. That’s why this guide will guide you through the process of finding sponsors for different events. How to get sponsors for your event from scratch When you’re thinking about organizing an event , it’s normal to look for…
Although there are many types of influencers, it is important to choose those influencers who identify with the values of the brand, and work with them to design an authentic campaign that generates good content. The ultimate goal is to get people to like the product or service that is being promoted through the influencer….
Decision making is a fundamental part of the management process. However, there are several mistakes that managers can make when making decisions, and one of the most common is “paralysis by analysis.” In this article, we explore what this term means and how to avoid falling into this trap of fear of failure and not…
In this article, you will learn how to apply storytelling to your audiovisual strategy to connect with your audience effectively. Discover the importance of the fundamental attributes and elements of a good story and the steps to successfully integrate it into your marketing strategy. What is storytelling? Storytelling is a marketing technique that involves telling a story to emotionally…
At the heart of an effective digital marketing strategy is the Content Journey . More than just a fad, this is an essential strategy that guides users from their first encounter with your brand to converting them into loyal customers. But are you still unsure of how the Content Journey differs from the Customer Journey? The former focuses…
In the recent cx net talk with álvaro monzón, ceo of deusens . We discovered the potential of the apple vision pro . A device that is changing the marketing landscape. Following álvaro’s presentation . We met in the virtual networking rooms, faithful to our objective of replicating . And achieving in these meetings . The same experience of a face-to-face event, promoting opportunities for…
Transformational leadership has become a crucial topic for modern companies seeking to not only survive, but thrive in a dynamic and ever-changing business environment. This leadership style focuses on inspiring and motivating employees to reach their full potential, fostering an innovative, collaborative and engaged work environment. In this comprehensive guide, we’ll explore how transformational leadership can…
In the recent CX Net Talk with Virginia Romera, an expert in storytelling and communication , we delved into the four types of stories that are essential for your message to be heard, understood and connect effectively in the business environment. Virginia showed us how to develop and apply stories to boost our effectiveness as leaders . The importance of…
In today’s dynamic business world, finding . The right leadership style can be the key to taking your team to the next level. If you are looking for a direct and effective approach . To improve your team’s efficiency in the short term , you are in the right place. Below, we will show you how transactional…