lead generation strategies

How to write a press release and get featured in the media

Have you ever wondered why some companies seem to always grab the headlines, while others struggle to get even a mention? The difference isn’t in the size of the company or the PR budget. It’s in the art of creating corporate news that the media can’t resist. Imagine for a moment that you are a journalist. …

Big Data in Digital Marketing: Turning Data into Gold

Have you ever wondered how some companies seem to have a sixth sense for anticipating their customers’ needs? Or how they manage to create marketing campaigns that resonate perfectly with their audience ? The answer lies in Big Data. Imagine for a moment that you have a crystal ball that allows you to see exactly what your…

Keys to getting your management system right: Highlights from Pello Gámez’s Net Talk

On November 28th, Pello Gámez , Business Development expert at AYANET TIC – GRUPO ORISHA, offered us an essential talk at the CX Net Talk entitled “Avoid costly mistakes: Keys to getting your business management system right” . If you were unable to attend or would like to remember the key points, here is a practical summary to make…