To such an extent does this recruitment process determine the success of an ucational business that there is a branch of marketing whose main task is to optimize how to recruit students. This is call ucational marketing and it takes into account a nuance that is not usual in other types of services. The potential…
You ne to think about what a user is interest in when searching for an item like the one you sell, always using simple language that includes keywords. Describe the product’s features, what it’s us for, how it works, and how it’s different from similar items from competitors. The more positive reviews you have, the…
No one will reach your website, no matter how well written the descriptions are. We will briefly summarize the most important aspects that you must take into account so that your product descriptions website is positioned correctly. Facebook is the main network for contacting parents, as it is the one used by older people. It…
Delve into the benefits that the purchase will bring to the consumer’s daily life Every purchase is an experience and when we sell a product in a description, we must emphasize why it will improve the customer’s life, how it will help them in their daily lives, and what experiential benefits it brings. Remember that…
Sometimes, product descriptions in an eCommerce store are not given enough importance. And that is a huge mistake. Those few lines are the equivalent of the salesperson who sells us an item when we go to a physical store. Their way of telling us about the benefits of the chosen product and their ability to…
We are what we show ourselves to be, that’s clear. But if they don’t know us yet, we have to know how to describe ourselves, to interest the person in front of us. Basically, that’s what we do, for example, when we go to a job interview: we describe what our skills are, how we…
But for this to happen, for customers to reach our products, we need to position ourselves. One way is to pay to be in the top spots. Amazon, in case you didn’t know, also has its own platform where you can advertise. The other way, which is what we’re going to delve into today, is…
This year, Amazon has made public its figures in Spain for the first time, corresponding to 2020. And the truth is that the data is surprising. The eCommerce giant closed last year with revenues of 5.4 billion euros , supported by a business model that incorporates millions of products. Which also means that it is…
It is always good to learn from those who do it best. And when it comes to customer loyalty, there are brands that have been true masters, original, and with excellent results. We present several examples of successful loyalty strategies. managed to combine several strategies that have boosted customer loyalty. To offer Wi-Fi in their…
We said that competition never stops growing. Every day, the business offering increases. And the best way to differentiate ourselves is to make the user feel that he is special, that we are interested in him. The consumer has to feel that the brand speaks directly to him, that he has a personalized treatment. The…
Attracting new customers through advertising or marketing is significantly more expensive than applying loyalty strategies. The explanation is very simple: to make ourselves known we have a much larger target audience and we have to carry out global campaigns that, in many cases, do not give results. Among the people who already know us, the…
How many times have we heard that “the hard part is not getting there, but staying there”. Well, the same thing happens in commerce. It is possible that a user comes to us by chance, that a comment on a social network caught their attention , that they were suc by a promotion or that…