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Marcadotecnia and Everis join forces to promote and develop TribApp

Marcadotecnia, an online marketing and social join forces media agency, has partnered with Everis, a strategy, business, technological application development and outsourcing consultancy, to promote and develop TribApp. An application that multiplies the dissemination of online content by 80%, whether blogs, websites or social media posts. Feeding social network profiles Tribapp allows its users to…

According to Emarketer: Google, Facebook and Twitter drive the growth of the mobile advertising market

Google’s U.S. mobile advertising drive the revenue will reach an estimat $4 billion (3.039 billion euros) next year, while Facebook’s nascent mobile advertising business will double in 2013, according to a new study by eMarketer. Marketers are increasing spending on ads that reach consumers via their smartphones and tablets at a much faster pace than…

Claranet buys French company Typhon

The recent acquisitions of Star buys French Technology Services (complet in the UK last November), CGEST (acquir in Portugal last July) and Typhon (in France) make Claranet the largest European mid-tier provider of integrat Hosting and Networking services. Claranet, one of Europe’s leading providers of manag IT services, has acquir French Hosting and Open Source…

Attendance at professional events as a method of HR selection

Nowadays, events where employers and events as employees from any sector come together in the same environment are especially popular due to the huge number of people who are looking for work. Fac with this, the inexperienc observer may think that this situation favors the employer, but this view is far from reality due to…

HTC admits its poor results are due to an inadequate marketing strategy

HTC CEO Peter Chou has admitted that the company’s admits its poor results in 2012 were due to a poor marketing strategy . However, he says that in 2013 the situation will improve as. The Taiwanese company has committed to regaining the trust of consumers by developing more innovative products. 2012 has not been a…

3D technology and its application to Marketing

The Madrid 2012 expo, which brought together technology and advertisers and marketing professionals, has set a precent regarding the importance of 3D technology in its application to marketing . The interesting proposals on display at this show are just the tip of the iceberg of cutting-ge technology which, although not yet fully implement, offers a…

Keys to successfully selling a startup – Case studies

A startup company is any newly establish successfully selling business that is directly relat to an innovation model that. With an investment balanc with initial expenses. Can scale economically in recent years to the point of becoming a pioneering project. Most of these companies are relat. In some way, to technology and it is mainly…

The best street marketing campaigns of the past year

Street marketing is a type of guerrilla best street marketing that basically consists of carrying out a company’s advertising campaign using mia other than traditional ones and set on the street. It is usually aim at rucing costs while implementing an innovative idea that can reach a level of quality that is very important. Among…

The latest and most innovative startups in Spain

Among the many possibilities that most innovative can be taken into account when creating a startup, there is the possibility of participating in one of the many competitions that are held annually in order to publicize the latest and most innovative startups. In this case, the top Spanish women have won competitions, awards or alternative…

60 million Windows 8 OS licenses sold

Microsoft’s new operating system, Windows 8, has sold 60 million licenses sold to date. This figure includes both upgrades and sales to original equipment manufacturers for new devices. A fact that was reveal by Windows’ CFO and Marketing Director, Tami Reller, during CES 2013. Windows 8 was introduc in October 2012 with new features in…