The online travel agency Travelgenio , in an innovates with agreement with TaxiOvio. Will place a QR code in Rixar García’s taxi in an innovative on-off multi-support campaign.Best vacation packages In a clear commitment to innovate in its marketing actions. Travelgenio wants to be one of the pioneering companies in launching a QR code on…
A marketing campaign focus primarily arrival of on creating feelings in the consumer is the flag that Apple raises every time one of its products goes on sale. In the Unit States, the numerous presentations organiz by this economic and technological giant have already convinc the inhabitants of all these states that they cannot live…
The European Commission claims that 80% of organisations that adopt cloud computing services achieve cost savings of at least 10-20%. Therefore, they propose a new strategy that would allow the creation of 2.5 million new jobs and increase GDP by €160 billion by 2020. At Claranet we are not so optimistic, we think that spending…
This is the big question for thousands Should my company of entrepreneurs. And experienc businessmen who, fac with the current bombardment by which everything. Relat to promotion on the web 2.0 is taken into account in an exaggerat way. Wonder if their company or business can really benefit from greater diffusion on social networks. The…
While all indications were that Groupon and Groupon closes other daily deals and ad revenue marketplaces were heralding a new segment in small businesses, time has shown that their business model is fundamentally flaw. Groupon last week post another disappointing quarter of earnings as its core business stagnat, sending its shares down 30 percent to…
It is clear that public administrations how to change and NGOs are necessary for the development of a balanc and prosperous society, however their work is not sufficient. We are all actors in this society in which we live and although what we call “the markets” seem to monopolize all the attention, small and mium-siz…
Many of the social networks and projects that we will mention in this article were true pioneers, managing to promote one of the most interesting options that currently make up, to a significant degree, the activity of the network. Although Facebook and Twitter are the real winners of this universe, the truth is that many…
Since June 1, 2012, the Gambling online gambling Law has been in force in Spain, and with it began to regulate this sector of the economy that moves millions of euros a year. Regulation came to fill a vacant space, providing a regulatory framework for all online gambling games, including sports betting, casinos, poker, bingo…
Claranet has acquir STH Limit and buys Star its subsidiary StarTechnologyServices in a transaction valu at €68.5m. The business entity of both companies will be maintain and both will be wholly own by Claranet Limit. Charles Nasser, CEO and founder of Claranet Group, said: “From both a market and customer perspective, this is a great…
Perhaps one of the biggest brand in challenges in the world of marketing and business is creating a brand from scratch. It is clear that a brand is much more than what its name suggests; it is practically the DNA of a commercial proposition. Creating a brand involves delving into the market, detecting specific nes,…
Two new virtual shop window projects use area of the Kinect motion detection system to make life easier for consumers. With these two new projects, users will be able to spend a day shopping without even having to try on a product physically, or they will be able to consult the catalogue of that same…
Web 2.0 has reach ever higher levels of social network importance. So much so that, from the early days of MySpace and Fotolog, increasingly sophisticat and even professionaliz adaptations of social networks have emerg. These are a variety of the classic ones that are aim at pure leisure. This is the case of Flickr or…