marketing strategy

HTC admits its poor results are due to an inadequate marketing strategy

HTC CEO Peter Chou has admitted that the company’s admits its poor results in 2012 were due to a poor marketing strategy . However, he says that in 2013 the situation will improve as. The Taiwanese company has committed to regaining the trust of consumers by developing more innovative products. 2012 has not been a…

3D technology and its application to Marketing

The Madrid 2012 expo, which brought together technology and advertisers and marketing professionals, has set a precent regarding the importance of 3D technology in its application to marketing . The interesting proposals on display at this show are just the tip of the iceberg of cutting-ge technology which, although not yet fully implement, offers a…

Keys to successfully selling a startup – Case studies

A startup company is any newly establish successfully selling business that is directly relat to an innovation model that. With an investment balanc with initial expenses. Can scale economically in recent years to the point of becoming a pioneering project. Most of these companies are relat. In some way, to technology and it is mainly…

The best street marketing campaigns of the past year

Street marketing is a type of guerrilla best street marketing that basically consists of carrying out a company’s advertising campaign using mia other than traditional ones and set on the street. It is usually aim at rucing costs while implementing an innovative idea that can reach a level of quality that is very important. Among…

The latest and most innovative startups in Spain

Among the many possibilities that most innovative can be taken into account when creating a startup, there is the possibility of participating in one of the many competitions that are held annually in order to publicize the latest and most innovative startups. In this case, the top Spanish women have won competitions, awards or alternative…

60 million Windows 8 OS licenses sold

Microsoft’s new operating system, Windows 8, has sold 60 million licenses sold to date. This figure includes both upgrades and sales to original equipment manufacturers for new devices. A fact that was reveal by Windows’ CFO and Marketing Director, Tami Reller, during CES 2013. Windows 8 was introduc in October 2012 with new features in…

Tuenti now has 10 million active monthly users – Social Networks

Tuenti, which has a wide support among active monthly the youngest in our country, has register 10 million monthly active users during the last quarter, according to ComsCore, the company in charge of online measurement in Spain for the AIMC and the IAB. In the last quarter, Tuenti surpass the figure of 15 million register…

How Cloud Environment Benefits Web Developers

Prictable billing, flexibility and Benefits Web resource scalability are some of the benefits that virtualization services offer. Companies that develop and present their software and applications to their clients want an optimal level of configuration, and that these are host on a platform that ensures their availability. For this reason, it is important to hire…

What are you waiting for to mobilize your company

Who doesn’t have a smartphone? Under mobilize your which Nativity scene hasn’t landed a tablet left by the Three Wise Men this Christmas? Nobody can ignore that the future is about mobility and that we are witnessing a rapidly advancing model change. Since the first developments in which large computers occupied entire rooms, in the…

Atrápalo relies on Claranet services for its growth strategy

In 2009, Atrápalo consider changing its services for provider for two main reasons: an international expansion of its business and expectations of improvement. The company contact Claranet, who offer a solution adapt to its business growth strategy with hosting services in Europe and the Unit States. Precisely, the management of the infrastructure on both continents…

Esker facilitated the saving of 4,730 documents per day during 2012

Esker, one of the world’s leading Esker facilitated companies in process automation solutions, reports the results of its GreenDoc Program in Spain during 2012, in which its clients manag to avoid the production of 4,730 paper documents per day. This has meant avoiding the felling of 99 trees and saving 156,650 litres of water, 24,240…

Esker completes a record year with its fourth quarter results

Esker, one of the world’s leading providers record year of document process automation solutions, announces that despite difficult market conditions, it has had its best fourth quarter in its history in terms of results, as well as its best fiscal year. Sales revenue for 2012 amount to EUR 40 million, representing an increase of 11%…