The best street marketing campaigns of the past year

Street marketing is a type of guerrilla best street marketing that basically consists of carrying out a company’s advertising campaign using mia other than traditional ones and set on the street.

It is usually aim at rucing costs while implementing an innovative idea that can reach a level of quality that is very important. Among all these initiatives, the best street marketing campaigns of the year stand out:

T-Mobile: This mobile phone brand’s campaign is perhaps one of the most typical of the ” flashmob ” phenomenon. It got nearly 30,000 people to sing the Beatles’ anthem “Hey Jude.”
Nokia: This fail mobile phone was not a failure because of its original marketing campaign that manag to bring a smile to the faces of tourists in Barcelona and Madrid when they approach papers stuck to the wall that masterfully emulat the typical information plaques on historical monuments.

Alzheimer’s Association

Not everything is profit-making in street marketing. Proof of this was the “joke” play by the members of this association who approach strangers in the street insistently telling them that they knew them from honduras email list 234074 contact leads somewhere. The people were disorient because they did not know the members of the Association and when they were already very disorient, the members gave them the association card.

Volkswagen: This is one of the funniest ads to date. The car brand often offers guerrilla marketing campaigns that delight users. In this case, a mailbox was plac in which, when the letters were dropp, passers-by thought that it had fallen off a cliff.
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Desigual: Spectacular, although expensive and, therefore, somewhat distant from the basic idea of ​​Street marketing, it had an international reach because it was a Kiss Party. For this purpose, an area with a stage and performances was set up.

Main features of guerrilla marketing

First of all, these initiatives play with creativity, since learn 6 tools to create forms and get clients it is a type of option aim primarily at achieving advertising that goes directly to the senses and feelings. It mainly plays with the psychology of the alb directory passerby, since it puts him in unusual situations or impacts with disconcerting images. First of all, it must be taken into account that Street Marketing does not have to be in conflict with the usual commercial techniques, including the dissemination of initiatives via the Internet, since with this mium the advertisement will actually reach a much larger group than the initiative itself.