Travelgenio innovates with a multi-support campaign and QR codes
The online travel agency Travelgenio , in an innovates with agreement with TaxiOvio. Will place a QR code in Rixar García’s taxi in an innovative on-off multi-support campaign.Best vacation packages
In a clear commitment to innovate in its marketing actions. Travelgenio wants to be one of the pioneering companies in launching a QR code on a mobile device .
Through a QR code on the rear doors of the taxi, after scanning it with a mobile application. The user will access a landing page to carry out a brief registration. This landing page is incorporat into a mobile version of a microsite. That is compatible with the main systems and browsers incorporat in current smartphones and tablets (IOs, Android…). After registration, the discount code and the direct URL will be provid to users via email.
In this way, the development of this multi-support campaign -on/off line- aims to achieve the personalization of the offers and access from mobile devices to the Travelgenio URL.
The choice of TaxiOvio is not a coincidence. Rixar García ( @Taxiovio ) is the first taxi driver to launch a location-bas marketing strategy in his vehicle using Foursquare .
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Your taxi is currently the most technologically list of grenada consumer email advanc of those in circulation in Spain. Among the pioneering services offer in your vehicle, it is worth highlighting satellite telephone, fax, GPS, printer and payment via NFC, among others.
With a significant presence on social mia and being the first taxi driver to create a mobile app as an individual taxi driver, he was the perfect travel companion for Travelgenio in its quest to overcome the classic barriers of just another travel agency and its desire to take a clearer step towards innovation and guerrilla marketing.
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The joint campaign, which will last for two months, will be available until the start of Christmas and aims to promote the Travelgenio website on the taxi routes from the airport to the capital and to all its citizens in a very positive way: an immiate discount.
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ABOUT TRAVELGENIO
Travelgenio is an online travel agency found in 2010 in Spain by Mariano Pelizzari.
With a presence in the main European countries, this emms 2022: get trained and inspired in 3 unique days of digital marketing agency specialises in flights, hotels and rental cars.
Travelgenio is currently in the adb directory process of international expansion to consolidate its presence in Europe and also have a presence in Latin America.