What are the Fintech Trends for an Effective Marketing Plan?

One of the consequences of the Covid pandemic that isolated us between 2020 and 2021 was Fintech trends , a new niche that brings together and strengthens two industries: financial and technological.

Fintechs are companies that provide financial services of all kinds (from savings accounts to investment portfolios). Their particularity is that part or all of their infrastructure is in the Cloud.

These are financial institutions that provide their services in a decentralized, online manner, using technological tools.

If you own or are part of a Fintech, you will have

Noticed that the context in which you operate is increasingly demanding and competitive. A sector in which one of the challenges to solve in order to operate and stand out is marketing.

We are going to talk to you about current Fintech trends and how to take advantage of them in your marketing plan .

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Fintech (or FinTech, a term derived from finance and technology in English) is a nascent industry: these are companies that use list of singapore consumer email cutting-edge technology to provide financial services. It is a modality that existed before the pandemic emergency, but that precisely because of the restrictions on social contact found its ideal breeding ground.

During social distancing measures, Fintechs have passed the test. They have shown that through their sites, applications and messaging it is possible to provide a service that is not only convenient, but also safe and efficient, which lightens the burden of financial procedures and makes the banking sector more inclusive.

What are the fintech trends?

Fintechs have largely become the gateway to financial products (savings, insurance, investments) for non-banked sectors.

Fintech trends focus on iaas framework: how to use it in digital marketing strategy? the banking services sector, which covers almost 70% of the sector.

Rise of the Fintech sector
Since the emergence of china lists Fintech in Mexico in 2016, the sector has experienced an average annual growth of 26%: from around 150 to 441 in 2022.

Fintechs in the country have diversified their service offerings, and offer attention to the public in various sectors.