Define to measure the success of your program

Likewise, it helps your customers attract new customers. A brand that does this very well in terms of gamification is the video game Candy Crush Saga, since one of the requirements to obtain “more lives” is to invite friends to play.

However, we also want to mention and highlight another service that Converse offers. We are talking about the customization service that the brand offers. Through this technology, customer satisfaction can be increas and the return rate ruc as it allows users to have the greatest possible control over the desir item.

When deciding what elements

To include in your strategy, keep in mind that the game list of croatia consumer email should be consistent with your brand narrative and business goals.

Just like any other marketing tool, the success of a loyalty program must be measur to know if we are really on track to achieve the pre-establish objectives, and thus be able to make the right decisions.

Below we share 3 metrics that you should not ignore when analyzing the results of your loyalty strategy.

Customer lifetime value (LTV)

With a focus on the future – bas on the analysis of the current the problem occurs when the focus monetary value and the future projection – this indicator allows us to calculate the profitability of a customer over time. The formula to calculate it is the following: LTV = Profit margin per customer * Purchase recurrence * Average lifetime.

This metric consists of a very simple, quick and effective ao lists action, through which you only have to ask your customers – on a scale of 1 to 10 – how much they would recommend your brand and/or products to third parties.